Sky Link TV & Nielsen Local Measurement
After lengthy discussions with Nielsen, Sky Link Media has named Nielsen its Local TV measurement provider. Sky Link Media has made tremendous strides in establishing itself as the premier Chinese TV station in the San Francisco Bay Area and the Greater Los Angeles Area.
Beginning our 4th year in San Francisco, Sky Link Media's consistent and effective Programming (Local and Overseas), social Media platforms and just as importantly our commitment to the Community has proven to us that our outstanding growth is just the beginning. The next great leap to continued growth was to have Nielsen. Sky Link Media will be able to provide agencies and media buyers with the most sophisticated data in which to make the most informed buying decisions.
“Having Nielsen will finally allow us to have an Asian media marketplace with standard industry metrics,” said Michael Moon, Director of Digital Media and Business Development at Sky Link Media in San Francisco. “We want to provide ad agencies and media buyers the tools to justify increasing
multicultural budgets. Being part of Nielsen is the first step in making buying the Asian market easy. We hope that other Asian media will join Nielsen with us for an inclusive view of the Asian TV landscape. Sky Link chose to start measuring the San Francisco Chinese market due to the concentrated Asian population in the area.”
“We’re excited to welcome Sky Link Media to Nielsen to take full advantage of our enhanced local measurement capabilities,” said Jeff Wender, Managing Director, Nielsen Local. “We’re looking forward to empowering Sky Link Media with the tools that they need to measure the local market of San Francisco, as they continue to expand their business in the U.S. using our currency audience insights and enhancing their ability to buy and sell with confidence.”
Sky Link Media's audience engagement information, be it via On-Air TV or Social Media promotions, on the Ground involvement at over 15 Bay Area Community events throughout the calendar year and Nielsen information will now be a part of our collective research available to all.
Sky Link Media, engaged and committed to the Asian Market.
San Francisco Office:
Address: 2121 19th ave ste 103. San Francisco CA 94116
Office Hour: 9:30 am-6:30 pm
Phone: (415) 510-2333
Fax: (415) 682-4510
Los Angeles Office:
Address: 500 W. Montebello Blvd. Rosemead, CA 91770
Office Hour: 10:00 am-7:00 pm
Phone: (323) 888-0028
Fax: (323) 888-0029